Rebecca Louise Law Creates A Rain of Blossoms
Times Square is getting a romantic touch around Valentine’s Day with holiday-themed artworks like Rafaël Rozendaal’s Much Better Than This, a digitally animated kiss that takes over billboards at midnight each night this month, or HeartBeat, a giant, interactive heart-shaped sculpture. The floral installation, “Flowers 2015: Outside In by British artist Rebecca Louise Law , the first of art projects in the Viacom lobby, displays 16.000 freshly cut flowers hanging from above.
“Flowers” is most certainly a labor of love: 200 volunteers installed the piece last month. The fresh flowers will dry over three months, with live footage of the fading blooms playing on Times Square billboards during the duration of the piece.