Art is Blossoming in Times Square

art
Rebecca Louise Law, Flowers 2015: Outside In (2015), the Viacom building, Times Square, New York. Photo: Rebecca Louise Law.
Rebecca Louise Law, “Flowers 2015: Outside In” (2015), the Viacom building, Times Square, New York. Photo: Rebecca Louise Law.

 Rebecca Louise Law Creates A Rain of Blossoms

Times Square is getting a romantic touch around Valentine’s Day with holiday-themed artworks like Rafaël Rozendaal’s Much Better Than This, a digitally animated kiss that takes over billboards at midnight each night this month, or HeartBeat, a giant, interactive heart-shaped sculpture. The floral installation, “Flowers 2015: Outside In by British artist Rebecca Louise Law , the first of art projects in the Viacom lobby, displays  16.000 freshly cut flowers hanging from above.

Rebecca Louise Law, Flowers 2015: Outside In (2015), the Viacom building, Times Square, New York. Photo: Rebecca Louise Law.
Rebecca Louise Law, “Flowers 2015: Outside In” (2015), the Viacom building, Times Square, New York. Photo: Robert Wright, courtesy the New York Times.

 “Flowers” is most certainly a labor of love: 200 volunteers installed the piece last month. The fresh flowers will dry over three months, with live footage of the fading blooms playing on Times Square billboards during the duration of the piece.

Rebecca Louise Law, Flowers 2015: Outside In (2015), the Viacom building, Times Square, New York. Photo: Robert Wright, courtesy the New York Times.
Rebecca Louise Law, “Flowers 2015: Outside In” (2015), the Viacom building, Times Square, New York. Photo: Robert Wright, courtesy the New York Times.

 

Rebecca Louise Law, Flowers 2015: Outside In (2015), the Viacom building, Times Square, New York. Photo: Robert Wright, courtesy the New York Times.
Rebecca Louise Law, “Flowers 2015: Outside In” (2015), the Viacom building, Times Square, New York. Photo: Robert Wright, courtesy the New York Times.

Art At Viacom – Rebecca Louise Law from Viacom on Vimeo.

See also Say It With A Kiss | Art for Valentines Day

via  Rebecca Louise Law Flower Art Beautifies Times Square