Weapons Of Mass Instruction by Raul Lemesoff is a traveling library in the shape of a tank.

Weapons Of Mass Instruction

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Weapons Of Mass Instruction by Raul Lemesoff is a traveling library in the shape of a tank.
Weapons Of Mass Instruction by Raul Lemesoff is a traveling library in the shape of a tank.

 Raul Lemesoff created a traveling library in the shape of a tank.

Raul Lemesoff is a dreamer, a revolutionist, a madman, the type of person that has to be made if he wouldn´t exist. He is literally, literarily on a mission. His ‘weapon of mass instruction’ is a 1979 ford falcon turned into a tank like vehicle, with a rotating upper chamber and pseudo-barrel, loaded with literature.  With around 900 books on the car’s built-in shelves, poetry, novels and biographies, he tours through argentina’s urban centers and rural communities, offering free books to anyone interested.

 7UP teamed up with the Buenos Aires-based artist on occasion of world book day on 5th March.

Weapons Of Mass Instruction by Raul Lemesoff is a traveling library in the shape of a tank.
A warfare turned wordfare. Raul Lemesoff inside the Weapon Of Mass Instruction.

Weapons Of Mass Instruction is, in a way,  the continuation, the ground offensive of a warfare that started with the Bombing of Poems by Chilean art collective Casagrande.

Weapons Of Mass Instruction by Raul Lemesoff is a traveling library in the shape of a tank.
Intelligent warfare, literally.

 

Weapons Of Mass Instruction by Raul Lemesoff is a traveling library in the shape of a tank.
Weapons Of Mass Instruction, spreading the word.

 

video: 7UP celebrates #FeelsGoodToBeYou campaign with raul lemesoff’s ‘weapons of mass instruction’

via designboom